A loyalty dilemma

American Airlines,
Here is a few words from a frequent flyer that has been traveling for 20 years on several airlines. Your airline the past 10 years.
It is frustrating that we have come to the point that you AA and the other airlines continually beg us executives to be loyal, commit to one airline, to spend hundreds of thousands of dollars of our hard earned money every year to buy your airline tickets. With the promise of loyalty, that we might enjoy some of the lapse of luxury aboard your airlines to make our travel a little more tolerable.
We spend half our lives sitting in your planes, sitting in your airports, eating fast food and even eating at your specified restaurants for miles and points. But when the time comes for return loyalty it does not seem to happen. When we go all year long doing all we can do and are asked, and come to the close of the calendar year hoping that we’ve made the miles and all of the segments. Only to find that we are one segment short of 120 segments, one segment short! So we call our respective desk asking for any help that there might be, short of taking out a second mortgage on our home, that we should not be taken away from our families anymore than we have to. We are met with a resounding “there is nothing we can do”, excuse me!!!, having spent hundreds of thousands of dollars thousands and thousands of hours in your planes and airports and all I ask is for HELP with one segment, and there’s nothing you can do for me.
I know I’m not the only traveler that has been here and I will not be the last, but it seems to me that this is a very one-sided loyalty program. Many times we pay more just to fly your airline to stay loyal instead of buying the cheaper ticket on another airline to save money back in our pockets and this is how we are treated.
Maybe it’s time we the traveler’s  started rethinking our loyalty program! A travelers loyalty program! I know in business loyalty is a two way street. This feels like we are going down a one way road and all the work is on our side of this loyalty program. These are just my thoughts but I know I’m not alone!
Thanks for your loyalty!

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